Windows Phone sales explode in Europe, gain in the US, and pass the iPhone in Italy

Kantar Worldpanel'south numbers for September 2022 show continued stiff growth for Windows Phone, especially in Europe where double digit sales are seen in the Bully Britain (11.iv%), France (ten.vii%) and Italy (thirteen.7%). The data collected spans three months, up until September.

In terms of sales for September 2022, Windows Phone has claimed x% for the "large 5" European countries combined (Uk, Deutschland, France, Italia and Spain), representing a doubling in sales from 12 months agone, marking a substantial increase from 2022.

Fifty-fifty bigger news is that sales for Windows Telephone has surpassed the iPhone in Italy (13.7% versus 10.2%). Granted, Apple's iPhone 5s and 5c accept only launched and are expected to rebound during the Christmas period, skewing the numbers slightly. Yet, it's notwithstanding a significant accomplishment analogous to the situation in Russian federation, India and Republic of lithuania where Windows Telephone is also doing better than Apple'southward legacy smartphone.

United states of america is finally growing

Fascinatingly, fifty-fifty in the United States sales of Windows Phone is nearing 5% versus 2.vii% one year ago. That ii% increase in sales shows continued awareness of the Windows Telephone operating system, most likely perpetuated by sales of the Lumia 520 and Lumia 521. So far, the United States has established itself equally a hard market for Nokia to gain traction in, but that may be finally changing in late 2022.

Other numbers in the United States are revealing as Android has dipped 2.5% in sales in 2022, forth with an expected decrease for BlackBerry. Simply iOS and Windows Phone has shown growth in sales, conceivably signaling a changing tide in the States.

Australia doubles

Australia besides has seen momentous growth, ramping up from 4.half-dozen% sales in September 2022 to ix.3% i year later, a doubling upsurge in sales. While news from Australia does not garner equally much in headlines, it'southward yet a great sign.

Prc and local Android brands boss

However, not all news is and so positive. China, ironically, is providing to exist a difficult nut to crack for Nokia, where sales have dropped from 4.v% to only 2.5% in i year.

The momentum in that state is determined by Android and its low toll, native manufacturers, who accept home turf advantage over Nokia. Android sales in that country have grown by nearly 15% in one year with BlackBerry, iOS and Windows Phone all dropping.

Potential for Latin America

Latin America likewise has seen increased sales for Windows Phone, upward 1.3% from final year, nonetheless Android is exploding with a tape high 23% increase. Even iOS has improved by two.2%, demonstrating that Latin America is a crucial growth market for smartphones in 2022 and going frontward.

Dominic Sunnebo, strategic insight manager at Kantar Worldpanel comments:

"Nokia dominated in Latin America for many years, and while its popularity declined with the fortunes of Symbian it now has an opportunity to regain the top-spot. The majority of consumers in Latin America still own a Nokia featurephone and upgrading to an entry level Lumia is a logical next step. Price is the main barrier in developing markets and the budget Lumia 520 opens the door to smartphone ownership for many."

Indeed, information technology appears that Windows Phone, and specifically Nokia, is finally catching on in most territories. The news is certainly positive all effectually equally Microsoft's mobile operating system is seeing increased sales in the US, across Europe, Russia, Australia and Latin America. Its third-place status is non just a default position whatsoever longer, instead, Microsoft is now an active player in the smartphone wars.

Source: Kantar Worldpanel

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